Der Verlag die Gestalten veröffentlicht unser 2007 realisiertes Projekt FEIN Markenpräsentation in -Out of the Box- zusammen mit internationalen Beispielen für innovative 3D Markenkommunikation. Release September 2011
Out of the Box!
Architecture
Brand Experiences between Pop-Up and Flagship
Innovative brand presentations from pop-up shops to flagship stores.
Editors:
R. Klanten, K. Bolhöfer
ISBN:
978-3-89955-374-1
About This Book
From temporary pop-up shops to flagship stores and all manner of novel concepts in between, this book is a collection of cutting-edge brand presentations and retail spaces. The inspiring range of solutions is especially useful for companies and brands that are being forced by the strong influence of e-commerce and the digital realm to explore new approaches for boosting brand image and sales. In short, Out of the Box! presents a compelling range of innovative ways for brands to present themselves and sell their products, offering their discerning, internet-minded customers unforgettable experiences on an emotional level.
Out of the Box!
Der Verlag die Gestalten veröffentlicht unser 2007 realisiertes Projekt FEIN Markenpräsentation in -Out of the Box- zusammen mit internationalen Beispielen für innovative 3D Markenkommunikation. Release September 2011
Out of the Box!
Architecture
Brand Experiences between Pop-Up and Flagship
Innovative brand presentations from pop-up shops to flagship stores.
Editors:
R. Klanten, K. Bolhöfer
ISBN:
978-3-89955-374-1
About This Book
From temporary pop-up shops to flagship stores and all manner of novel concepts in between, this book is a collection of cutting-edge brand presentations and retail spaces. The inspiring range of solutions is especially useful for companies and brands that are being forced by the strong influence of e-commerce and the digital realm to explore new approaches for boosting brand image and sales. In short, Out of the Box! presents a compelling range of innovative ways for brands to present themselves and sell their products, offering their discerning, internet-minded customers unforgettable experiences on an emotional level.